Our Story

Our Vision

At our inception, FuelNOW has one mission: to evolve the last mile experience and engagement for all parties.  Why?  Because, we know there is a better way that everyone involved in seeing a freight delivery thru can be connected and perform their part when using one common digital technology stack.

One Connected Ecosystem

A solution for all wholesalers, common carriers, drivers, and customers to connect and engage throughout the entire last mile, order-to-cash life cycle.

Fully Digital Tech Stack

An entire digital technology stack available to all wholesalers, common carriers, drivers, and end-customers with value-rich features aimed at continually pushing the digital value-envelope.

Meet The Team

The foundation of FuelNOW’s vision and mission is people. In our eyes, this will never change. Our guiding principle is to invest in the right people who individually are awesome, but collectively have the capacity to change the world. Our team of trailblazers includes the combination of logistics industry experts and tech thought leaders. But, our story doesn’t end here – and we’re excited about this. We know future FuelNOW-ers will only make our journey more invigorating and successful!

Bridgette Penel

Chief Customer Officer - Chief Operations Officer
In addition to serving on the FuelNOW board, Bridgette oversees FuelNOW's business operations, as well as serves as the executive leader in the Voice of the Customer across all product, service, and customer experience areas.

Josh Howell

Onboarding Manager
Product adoption readiness is what gives Josh goosebumps! His days are spent delivering adoption experiences that support success and builds FuelNOW advocacy across the end-user ecosystem.

Samantha (Sam) Rupp

Onboarding Specialist
Getting customers ready and comfortable to soar in our product is what Sam does best! As an Onboarding Specialist she comes every day to FuelNOW ready to conquer product adoption success for our customers.

Jennifer Evans

Sr. Product Business Analyst
Jennifer works on bringing our fuelNOW product and features to the ecosystem that everyone sees immense value in using.

Don Thibodeaux

Vice President
Don's days are spent on the operational areas of FuelNOW, with a focus in business development and customer-facing operations.

Anand Maru

Customer Support Manager
Anand leads the charge on customer support operations - delivering a support experience unlike any other!

Mike Yang

Onboarding Specialist
Speak to Mike and he'll tell you every customer has a story - he loves helping them realize their value story in his role in product onboarding and adoption!

Jesse Garza

Customer Success Manager
Jesse's pride and joy is in his deep understanding of what makes customer's succeed when in the FuelNOW tech stack. His love is in relentlessly helping them achieve the highest value possible.

Edoardo Rojas

Partner Success Director
Edoardo's passion and drive on a daily basis? Great question. Helping our channel partners reach maximum potential with FuelNOW is what puts that pearly-white smile on his face!

Mattie Licciardoni

Product and Knowledge Trainer
Mattie loves to teach ... and with vigor! Her role is helping customers and fellow FuelNOW-ers be on their A-game with our digital technology stack as it continues to rapidly evolve.

Abby Fraher

Marketing and Social Engagement
Abby is FuelNOW's Marketing and Social Engagement intern, helping spread the word and get our name out into the ecosystem!

Barbara Willborn

Customer Success Manager
If her customers aren't excelling Barbara is on a mission to change that. She thrives in her role at delivering a journey for customers that continues to guide them towards new heights!

Meet The Board and Advisory Team

FuelNOW’s story has always started with people, and the same goes to the board and advisory team we rely on to serve as our sounding board.  We value those that have achieved great things and our advisory board is comprised of thought leaders and successful entrepreneurs.

Sam Simon

Founder and Chairman
A serial entrepreneur and achieved in his own right, Sam is the Founder of FuelNOW and serves on the board.

Chris Mattina

Managing Partner
Serving as Executive Vice President at Simon Group Holdings, Chris also serves on FuelNOW's board.

Ty Beltramo

Ty serves on FuelNOW's advisory board, lending his CTO experience and advice in areas of business and technology strategy.

Pat McGinnis

A versatile leader with a unique combination of sales, business and channel development, Pat's advisory role is in areas of strategic growth.